Empowering Gig Workers: How GoKlaim Revolutionizes Benefits
Cynthia Vinney
Market Insights
June 14, 2024
12 min read

In a world where work is no longer confined to the traditional 9-to-5, the gig economy has emerged as a beacon of flexibility and opportunity. It’s a realm where freelancers, independent contractors, and platform-based workers command their careers with autonomy. Yet, this freedom often comes without the safety net of conventional employee benefits.  

Enter GoKlaim—your ally in navigating the gig economy. We’re dedicated to equipping gig workers with the comprehensive benefits they need to thrive. From health insurance to retirement planning, GoKlaim’s inclusive approach is redefining what it means to be supported at work, regardless of one’s employment status.

The Gig Economy: Opportunities and Challenges

The Rise of Gig Work

The gig economy has been expanding significantly in Canada, driven by digital platforms like Uber, Fiverr, Etsy, etc. that connect workers with short-term, project-based jobs. From 2005 to 2016, the percentage of gig workers among all Canadian workers rose from 5.5% to 8.2%. This growth has been consistent across genders, with an increase observed for both men and women. More recently, from October to December 2022, an average of 871,000 Canadians aged 15 to 69 had a main job featuring characteristics consistent with gig work. This includes 624,000 who were self-employed and 247,000 who were employees. Additionally, 1.5 million people had completed gig work at some point during the previous 12 months.  

Gig work spans various sectors — ridesharing, food delivery, freelance writing, graphic design, and more. For many, gig work offers autonomy, flexibility, and the chance to monetize skills. Furthermore, self-employed temporary workers now constitute more than 20 percent of the labour force in Canada, making them the fastest growing labour group in the country. The data suggests an ongoing upward trend in people who are employed through the gig economy.

Challenges Faced by Gig Workers

Despite its advantages, gig work presents challenges:

  1. Lack of Benefits: Gig workers often lack access to health insurance, retirement plans, and paid leave.
  1. Income Volatility: Gig work income fluctuates, making financial planning difficult.
  1. Uncertain Protections: Gig workers may not have legal protections like minimum wage or workplace safety regulations.
  1. Isolation: Working independently can lead to social isolation and limited professional development.

GoKlaim’s Inclusive Approach

GoKlaim recognizes the importance of supporting gig workers. Its data-driven approach ensures that gig workers receive benefits tailored to their unique needs. Let’s explore how GoKlaim addresses key challenges:

1. Healthcare Access

GoKlaim offers gig workers access to health insurance, telehealth services, and wellness programs. By partnering with healthcare providers, GoKlaim ensures that gig workers can seek medical care without financial strain.

  • Comprehensive Coverage: GoKlaim’s health insurance plans are designed to be flexible, covering a wide range of medical services from preventive care to specialized treatments.
  • Mental Health Support: Recognizing the importance of mental well-being, we offer access to counseling and therapy sessions, ensuring gig workers have support for their mental health.
  • Wellness Rewards: To encourage a healthy lifestyle, GoKlaim provides rewards and incentives for participating in wellness challenges and health screenings.

2. Retirement Planning

GoKlaim provides retirement savings options, allowing gig workers to build financial security for the future. Whether through HSAs or other investment vehicles, gig workers can plan for retirement.

  • Customized Savings Plans: Our platform helps gig workers create customized retirement plans that align with their financial goals and work patterns.
  • Tax Benefits: We educate gig workers on the tax advantages of HSAs and retirement accounts, helping them maximize their savings.

3. Income Stability

GoKlaim’s income-smoothing tools help gig workers manage income volatility. By setting aside funds during high-earning periods, gig workers can create a safety net for lean months.

  • Emergency Fund Assistance: GoKlaim assists gig workers in establishing emergency funds, providing a financial cushion for unexpected expenses.
  • Budgeting Tools: Our platform offers budgeting tools and financial tracking to help gig workers better manage their earnings and expenses.

4. Professional Development

GoKlaim offers gig workers access to online courses, certifications, and skill-building resources. Investing in professional growth enhances gig workers’ employability and income potential.

  • Career Advancement Programs: We offer programs that help gig workers advance in their careers, including mentorship opportunities and networking events.
  • Skill Development: Gig workers can take up courses and training to assess their skills and identify areas for improvement, allowing them to target their learning and skill development effectively.

5. Community Support

GoKlaim fosters a sense of community among gig workers. Virtual meetups, forums, and networking events connect gig workers, reducing isolation and providing emotional support.

  • Peer-to-Peer Learning: Our community forums facilitate peer-to-peer learning, where gig workers can exchange knowledge and best practices.
  • Support Groups: We host support groups that focus on specific challenges faced by gig workers, providing a platform for shared experiences and advice.

Case Studies: Real Impact on Gig Workers

1. Ride-Share Drivers

GoKlaim partners with ride-share platforms to offer drivers health insurance, accident coverage, and mental health support. Drivers appreciate the safety net and feel valued by the platform.

  • Safety and Well-Being: GoKlaim collaborates closely with ride-share platforms to provide comprehensive benefits to drivers. This includes health insurance coverage, accident protection, and mental health support. Drivers, who often face unpredictable work conditions, appreciate having a safety net that extends beyond their rides.
  • Feeling Valued: By prioritizing the well-being of ride-share drivers, GoKlaim sends a powerful message: “Your work matters, and your health matters.” Drivers feel valued and supported, leading to increased loyalty and job satisfaction.


2. Freelancers

Freelancers using GoKlaim benefit from retirement planning tools. They can contribute to HSAs and invest in mutual funds, securing their financial future.

  • Retirement Security: Freelancers using GoKlaim gain access to retirement planning tools tailored to their unique circumstances. Whether they choose Health Savings Accounts (HSAs) or explore other investment options, freelancers can build a financial safety net for their golden years.
  • Investment Knowledge: GoKlaim educates freelancers about investment vehicles beyond traditional retirement accounts. By investing in mutual funds or other assets, freelancers secure their financial future while maintaining flexibility.

3. Delivery Couriers

GoKlaim’s income-smoothing feature helps couriers manage variable earnings. Couriers set aside funds during peak delivery seasons, ensuring stability year-round.

  • Managing Income Volatility: Couriers often experience fluctuating earnings due to seasonal demand or varying delivery volumes. GoKlaim’s income-smoothing feature allows couriers to set aside funds during peak delivery seasons. This proactive approach ensures stability throughout the year, even during lean months.
  • Peace of Mind: Knowing that they have a financial buffer provides peace of mind to delivery couriers. They can focus on their work without constant worry about income variability.

In each case, GoKlaim’s commitment to gig workers goes beyond mere benefits—it’s about empowerment, security, and fostering a sense of community. By addressing the specific needs of gig workers, GoKlaim bridges the gap between traditional employment and the gig economy, ensuring that no worker is left behind.

A New Era of Inclusive Benefits

GoKlaim’s commitment to gig workers exemplifies a new era of inclusive benefits. By addressing their unique needs, GoKlaim empowers gig workers to thrive, bridging the gap between traditional employment and the gig economy. As gig work continues to shape the future of work, platforms like GoKlaim play a crucial role in ensuring that no worker is left behind.

GoKlaim’s data-driven approach is transforming the gig economy, making it more equitable and supportive. By providing gig workers with tailored benefits, GoKlaim contributes to a future where all workers—regardless of employment status—can access the safety nets they deserve